What is Stanley Beer Hall?
Jim was presented with a challenge when he realized that not every guest wants a glass of wine or a pint of beer. He knew he had to provide something for everyone as the market around Stanley Beer Hall consists majorly of families. To meet the needs of his customers, Jim knew he had to make some changes to bring more traffic through their doors and increase their sales.
Of their 37 self-pour taps, Jim decided he needed to have two taps that only served cocktails. Since Jim was a bartender back in the day, he had a few recipes in his head. However, he knew he had to be careful with the flow meters in his self-pour system since no particles can flow through the lines – all cocktails must be filtered to remove pulp. Keeping this in mind, Jim tested out his classic margarita one day, and that’s when he realized he had his new bestseller. Averaging about one keg of margaritas a day, Stanley Beer Hall makes a whopping $250,000 from this ONE tap per year! Guests love that their cocktails are full-strength and that all of Stanley Beer Hall’s cocktails are made in-house. With the success of the self-pour margarita, Stanley Beer Hall made the decision to add a third self-pour tap for their house-made Bourbon Ginger-Cider!
Children have freedom and excitement with a Self-Pour soda wall next to the beer wall
The average check is $50.01 with 54% of that coming from food sales and 46$ coming from drink sales
Customers are able to add a tip and settle the bill before they sit down so that they can speed up the seating and payment process
Open seating removed the challenges and time wasted that came from to making reservations in advance and waiting to be seated