Our Team

Josh was born on thanksgiving day

Ed still dreams that he forgot to go to a final exam senior year in college and wasn’t allowed to graduate.

Haley is exactly 3 years apart from from older sister. They were born on the same day.

Tana was born in the country with the highest beer consumption per capita in the World, the Czech Republic

Josh Goodman

Founder and CEO

Josh Founder and CEO

Josh grew up in Chester, Virginia. He received a football scholarship to play Linebacker at Shippensburg University, where he set the career solo tackles record. Prior to founding the company in 2009, he worked in Business Development with Modis, an IT Staffing firm. He was responsible for building the Baltimore Metro market for the company. He landed several blue chip accounts that took that market from non-existent to top producing market in a matter of 24 months. His wife, Janette (Shippensburg University Women’s Basketball Hall of Fame inductee) and their 2 children, Tyler and Brianna, live in Northbrook, Illinois.

Josh Founder and CEO
Ed Lazaruk in a PourMyBeer shirt

Ed Lazaruk

Vice President of Sales 

Ed Lazaruk in a PourMyBeer shirt

Ed hails from the great state of Connecticut, growing up not too far from the birthplace of PT Barnum, which could explain his affinity for sales, marketing and being an all around Showman. Despite being born in North Carolina and growing up in “southern Connecticut” (yes, that’s a thing) Ed headed north for college to the frigid but beautiful University of Vermont, where he enjoyed creating volatile organic compounds as he earned his degree in Chemistry. Graduating unscathed, he decided to play it safe, stay away from the chem lab and take a job at an Internet start-up in Boston. This started his long career growing sales at innovative tech companies, from heading up sales & marketing at boot-strapped start-ups to those with $200mm in series A funding. Today he resides in Santa Monica, CA, where he enjoys getting out to the ocean and the mountains, and exploring Hollywood filming locations.

Tána Rulková

Vice President of Marketing

Tana at Hidden Craft

Táňa, a daughter of a pub owner, was born and raised in the Czech Republic. This gives her a unique understanding and appreciation for what goes into running a successful Pub. Táňa has lived in the U.S. for the past seven years, but spent the first five exploring and hiking the Pacific Northwest, where she focused on becoming a digital marketing ninja while studying at Bellevue College. While earning her degree she also competed in marketing competitions that resulted in her team being crowned National Champs. While in college, she worked as a bartender, event manager, and even quality assurance tester at Microsoft. When she’s not creating digital magic at PourMyBeverage, she enjoys traveling, dancing, yoga, and reading (Not all at the same time, but that does sound fun to try).

Tana at Hidden Craft

Haley Yatzus

Marketing Manager

Haley grew up in Newark, DE, and attended the University of Delaware. After spending her whole life in one town, she decided it was time to get out and moved to Fishtown, PA. It was through her major at UD, Hospitality Business Management, where her love for the beverage industry developed. But it wasn’t until she earned a graduate certificate in Digital Marketing, when she realized she wanted to combine the two. Haley loves to write, create content and has an eye for detail. When she’s not busy at work, she’s either baking delicious sweet treats for her friends and family or drinking her favorite sour beers!