Beverages Self-serve tap tech education

What is Behind the Self Serve Beer Walls Revolution

Why are self-pour walls so popular?

Self-serve beer technology is revolutionary! Customers are raving about the newest, coolest, and most convenient way of pouring beverages. Not only do customers love it, but so do business owners. PourMyBeer technology helps companies increase profits, increase efficiency, reduce waste, decrease labor costs, and increase usable space.  

Let’s dive into why self-serve walls are so popular and what the hype is all about.

Why do consumers love self-pour technology? That’s an easy answer. The psychology of why self-pour technology is so popular is that it allows the customer to be in full control.

The Psychology behind self-pour Beer

 The technology has all the benefits customers hope to experience when dining in a restaurant or bar.

Give your wait staff a break and allow your customers to take charge. It will make your business more efficient and leave your customers happier than ever.

Self-pour Technology at Linq Casino

What do customers like?

Customers Love Variety

Everyone has different tastes and palates. When it comes to beer, some people prefer IPAs, others like Pilsners, some Stouts. The same goes for wine and cocktails. Along with different taste preferences, consumers also like to have the option to branch out and try something new! Drinking the same glass of wine every time you go out to eat gets boring. It’s hard to please everyone, but as the owner of a bar or restaurant, you want to get as close to pleasing everyone as possible. Having an extensive beer, wine, and cocktail list is a good solution, but can be expensive, less efficient, and result in higher waste.

PourMyBeer self-pour beverage walls enable restaurants to quickly rotate through drinks to keep everyone happy. Change drink options with the seasons to add a fun twist. This will attract new guests and keep your old guests coming back to see what new drinks your restaurant or bar is offering.

Customers Want to be in Control

When eating out, the alcohol bill can add up quickly. Customers will shy away from trying new or expensive alcoholic beverages with the fear they will not enjoy them. Putting control in the hands of the customers will give them the chance to experiment with different options without killing their bank account. PourMyBeer technology allows the customer to try several drinks without purchasing the full size, which lessens their fear of not liking the beverage. Also, they don’t have to look up every single beer in BA and Untappd anymore as it’s integrated on-screen for customer convenience.

Maybe your customer is not quite ready to leave yet and doesn’t want another full glass of wine, but wants something to sip on while enjoying their dessert. Self-pour beverage walls allow the customer to pour themselves their ideal amount. Without self-pour technology, the customer may have refrained from getting another glass, which would have caused lost profits for your restaurant. With this technology, both your customers and your business win.

Customers Don't Like to Wait

In a restaurant without PourMyBeer technology, customers can expect to wait 4-5 minutes to receive their beverage. Waiting for the server to take their order and put it in the computer, the bartender to make the drink, then the server to bring it back to the table is a long process that can be even longer when your restaurant or bar is busy. Self-pour beverage walls allow the customer to get their beverage on their own time, without any wait. 

Anything over 5 minutes would be considered bad customer service and would not look good for your establishment. Self-pour walls limit the possibility of slow service and free servers up to focus on other key customer service factors.

A tall glass with ice splashing into it

Customers Love Experience

Brewpubs and taprooms are the new, hot things. Consumers are leaning toward experiential dining locations and a self-serve beverage wall is the perfect way to give them a new experience. Consumers visited experiential locations “more often” in the last year than in previous years, and these numbers are projected to continue to grow. The majority of consumers would rather spend more money on an experience than purchasing an item. Give them the experience of pouring their own beverages – something that they won’t find at many other restaurants or bars around!  

Customers Can Integrate Social Media

Nearly 80% of the population is active on some form of social media. Give your customers something insta-worthy to take pictures of and post online. Generation Z’s are always looking for an “Instagramable” experience. Your establishment’s aesthetic and features are the extension of your brand that will drive customers to your doors. Your self-pour beverage wall is the perfect picture opportunity for customers to show off their fun night out on the town. Their posts will attract more customers, so let your customers do your marketing for you. Free advertising!

The Practical Benefits For Business Owners

 What’s better than happy customers and a successful business? Nothing! Self-pour beverage walls provide substantial benefits to business owners such as increased profits, reduced waste, insight into customer preferences, and expansion opportunities.

Self-pour technology maximizes flow rates because multiple customers can pour simultaneously. As a result, businesses with PourMyBeer technology can expect to see profits increase by 50%, overhead decreased by 20%, and waste reduced to less than 1%. The cost of labor for owners decreases significantly because the system increases efficiency 400-1000%. 

Beer, in particular, is typically the highest margin item on the menu. Since it is a large seller, this leaves an even greater opportunity for waste and lost profits. Waste on draft beer is around 20% per keg. That is ⅕ of the keg, and a whole lot of lost profits! This waste accounts for giveaways, over-pours, sampling, foam waste, selling less than poured, and having the wrong beers on draft.

How PMB saves you $142 per keg and solves these problems:

  • Uses real-time technology to display how many dollars in ounces you have poured.
  • A/C powered so there is no foam when customers pour.
  • Tracks which beers are most popular giving you insight into customer trends.
  • People pay for samples and every ounce is accounted for.
  • The point of purchase is at the tap, so there are no giveaways.

Not to mention, you will also maximize revenue by offering a larger variety and premium-priced offerings.

A standard keg of wine holds about 24 bottles, which averages out to 120 glasses. The cost of purchasing 24 bottles of wine is much higher than the cost of buying one keg. Since the price is cheaper per unit volume, you still have the same amount, but at a lower price. Also, the cost of storing and cooling hundreds of bottles is significantly higher. Kegs are built to maintain cool temperatures for a period of time. Kegging keeps drinks fresh for a longer time. Bottled wine spoils after it is opened, so choosing to keg your wine saves on the cost of those unfinished bottles.

With beer, kegging is the better option over bottles or cans because it keeps both light and oxygen out. Light and oxygen can change the flavor and make your beers spoil faster, so kegging your beer is the more economical route. Despite being more expensive up front, you will see much less waste, which will be cheaper for your bar or restaurant in the long-run. 

PourMyBeer self-pour beverage walls use an RFID microchip to activate the system. The customer will open a tab using their authorized RFID card and swipe it at the self-pour wall to begin pouring. 

This card not only activates the wall, but it also tracks customer information. PourMyBeer’s software tracks exactly how much is poured, so you, as a restaurant or bar owner, can get a better understanding of what your customers like. You can continue to repurchase the popular drinks and switch up the ones that aren’t getting as much love. This method also ensures customers cannot get over-poured. 

PourMyBeer self-serve walls allow for many expansion opportunities. You can expand your product line to appeal to more customers and rotate through drinks to ensure there is something for everyone. This will keep existing customers coming back and attract new ones with the excitement of new drinks

Self-pour walls also allow you to sell more products to existing customers. PourMyBeer’s technology brings in higher profits because customers don’t have to wait for their server to grab their drink. They can just go up and grab it themselves. The quicker customers get a drink, the quicker they’ll need a refill.


PourMyBeer taps will increase profits, reduce waste, decrease labor costs, increase usable space, and leave your customers very happy! Join the self-pour revolution and your restaurant or bar will be the hottest spot in town. For more information or if you’re interested in getting a self-serve wall for your establishment, reach out and we’ll help you get started!

Image of beverage taps in a row