Beer Beverages

Beverages on self-pour taps

What drinks should you offer on your self-pour taps?

What drinks should you offer to your customers?

First, you will need to get a good understanding of who your customers are by conducting market research when putting a business plan together. Are you planning a self-pour taproom to create a playground for adults to sample a variety of alcoholic beverages?

Are you a family-friendly restaurant where you want to provide an exciting form of entertainment for young children where they can pour and sample several types of soft drinks, lemonade, or iced tea?  Or are you a grocery store that wants to incorporate self-serve walls where customers can sample a variety of cooking oils?

Whatever you want kegged can be kegged. Meaning there is something for everyone! 

Kegging saves time and money without lowering the quality of the beverage. Waitresses and bartenders will no longer be bogged down by taking drink orders, crafting the beverage, then serving it, and customers will be thrilled to get the drink on their own time without a wait! 

What beverages can be served on draft?

self-pour beer with gloves

Self-serve beverage walls are the next big thing, so if you own a business in the food and beverage industry, now is the time to start thinking about moving toward draft drinks. So, which drinks can be poured through self-pour taps?  The simple answer is – anything that is a liquid can be kegged:

  • Wine
  • Cocktails
  • Kombucha
  • Cold Brew
  • Iced Tea 
  • Sodas
  • And much more!

Below we will explore what beverages your establishment should keg and what the benefits of each are.

Wine on Draft

If you are the kind of restaurant or bar that goes through dozens of bottles of wine weekly, wine on tap might be for you. Instead of receiving large shipments of individual bottles, one wine keg contains 26.6 bottles of wine, equalling about 120 glasses.  Kegged wine is the same wine used for bottled products, so there is no need to be traumatized by the thought of the horrid boxed wine of college days.  If your restaurant doesn’t go through wine like crazy, this could be a good way to change that. Implementing these self-serve wine walls to your establishment will reach a larger market and bring in those wine-lovers.

Benefits of Wine on Draft

  • Taste:  Kegging wine does not change the taste, it actually helps the wine keep its desired flavor.  Wineries are moving towards storing their wine in kegs to avoid overheating and oxidation and to avoid air touching the wine.  Noone likes getting served wine from a half-empty bottle that wasn’t properly stored.
  • Environmentally friendly: If your restaurant goes through a large number of wine bottles a month, week, or even night, think about the impact it has on the environment.  As mentioned earlier, one keg equals 26 bottles of wine, 26 bottles of wine contain 39 pounds of packaging waste, from the bottle itself, the boxes they came in, and the cork and foil wrappings.  Think about how much you could save by kegging!
  • Cost:  Most companies can make up for the lost cost of installing a self-serve wine wall in just six months.  Plus, customers tend to drink more because they do not have to wait for the waitress to put in their order and bring it back which results in more money.
  • Endless Options: Customers love options! Most people have a preference in the type of wine they drink, but when it comes to different brands it sometimes becomes a guessing game of which you’ll like.  Kegged wine allows the customer to pay by the ounce and test out as many options as they desire.  If they aren’t happy with the first, no problem, they can keep on testing!
  • Hit a new market: You will now be able to attract wine-lovers. 
wine on self-pour tap

Since you can keg expensive brands of wine, customers will love the option to get one glass without purchasing the whole bottle. This will make customers very happy and keep them running back.

Cocktails on Draft

Does your bar or restaurant have a popular cocktail list that almost everyone orders off?  If so, you should look into installing a draft cocktail wall.  It takes bartenders an average 45-60 seconds to craft a cocktail.  On a busy night, cocktails on draft will allow the bartenders to be more efficient, keep your customers waiting less time, and make your restaurant/ bar more money.  The quicker the cocktails go out, the quicker the customers will need a refill.

Benefits of Drafted Cocktails

Consistent taste: Bartenders make drinks differently.  If your bar has more than one bartender, each bartender cocktail will likely taste a little different.  As a customer, if you love a cocktail so much to go back for a second, you went back for a reason because you loved the way it tasted.  Cocktails on tap are all made the exact same, eliminating taste variations.

  • Higher sales: As previously stated, the quicker the cocktails are made, the quicker the customer can drink them, and the quicker they will need a refill.
  • Sampling: On a cocktail list with tons of appealing options, customers now can try all of them.  If your restaurant puts mules, margaritas manhattans, gin and tonics, and martinis on draft, who wouldn’t want to keep testing?
Cocktails on self-pour taps

Kombucha on Draft

Are you the owner of a cafe or fast-casual restaurant that places a strong emphasis on the health and fitness of your consumers?  Do you have a gym or health and fitness studio?  Consider Kombucha on tap.  Much as self-serve systems are the next big thing, so is Kombucha because sales are estimated to reach $1.8 billion within the upcoming year.  This self-serve wall will gain major attraction from the public, and your business will be flourishing. 

Benefits of Kegged Kombucha

kombucha on self-pour taps
  • Large market: Kombucha is part of a new health trend. Fitness and wellness are a booming industry with the public’s awareness of the importance of a healthier lifestyle. Going to the gym, working out, and eating and drinking clean has become a part of many people’s everyday life.  Kombucha has a lot of health benefits that many customers are after, so incorporating this interesting way of serving the beverage could result in high sales for your business.
  • Taste-testing:Although Kombucha is the new hot thing, many have still not tried the beverage.  Self-serve technology allows customers to get a feel for what the beverage is and try several different flavors to find their favorite. 

Coffee on Tap

Does your business target coffee lovers who are looking for a quick and delicious coffee on the go?  Consider installing cold brew and/or nitro coffee taps to satisfy your customer’s needs and wants.  It will eliminate brewing time and provide your customers with coffee during their time crunch.

Benefits of Coffee on Tap

  • Ready to go: When customers are on the go, they want their coffee as quickly as possible.  Cold brew coffee takes 12-24 hours to brew, and once the batch is gone, it is gone.  Putting cold brew into a keg will allow for a larger quantity to ensure if a customer wants cold brew, they will get it.  No being told “Sorry, we’re sold out” or “Sorry, come back in five hours when it finishes brewing.”
  • People love cold brew:  Cold brew is less acidic than regularly brewed coffee and is much easier on the stomach. 
  • Long shelf life: Cold brew coffee maintains taste and flavor for a long period.  Its shelf life can be as long as three weeks.  Once it is in the keg, no air can reach it, so the taste remains the same.
  • Nitro Cold Brew: Self-serving keg walls provide the technology needed to properly brew nitro coffee.  The right pressure and a faucet are required to create a velvety, rich-textured, creamy head coffee. 
self pour coffee

Non-Alcoholic Beverages on Tap

Self- serving soft drinks, iced tea, lemonade, and other non-alcoholic beverages is not an uncommon sight.  Many restaurants and fast-food businesses have soda walls where the customer can go up and serve themselves.  While many places allow customers to have free refills, some do not, but their customers take it into their own hands to go up and refill, some even bringing their glasses with them.  If this happens to you, consider installing pay by the ounce self-serve walls.

Benefits of Non-Alcoholic Beverages on Tap

  • Options: Customers can test as many sodas as they wish while paying by the ounce. 
  • Profits: Your business will no longer be losing profits from customers who cheat the system.
  • Environmentally friendly: You will no longer sell plastic bottles of soft drinks, lemonade, iced tea, etc., so you are eliminating waste.

And The Possibilities are Endless!

The beverage industry has endless opportunities for kegging.  Anything liquid can be put into our self-pour technology.  Try thinking out of the box and finding a fun way to differentiate your food and beverage establishment from the rest.  We’ve found some interesting and different ideas of things to keg.

  • Oil & Vinegar Taprooms:  There are 160 different types of oil and dozens of different types of vinegar made from thousands of different brands. How do you choose the right one?  The answer is self-pour technology!  Allow your customers to pay by the ounce and sample all different types of oil and kinds of vinegar, and eliminate their stress of choosing the wrong one.
  • Seltzers: Alcoholic seltzers are very popular in today’s world.  More and more companies are coming out with their own version of the hard seltzer, and it becomes difficult to decide which one to pick.  The old brands are being pushed to the side as people are testing new and exciting brands.  Have your restaurant switch their hard seltzer offerings frequently to attract more customers.
Everything !!!

Why Should Your Restaurant Offer Self-Pour Options?

The options are endless when it comes time to serving things on tap.  Tapping beverages allows for employees to spend time focusing on other areas than crafting beverages and lets the customer pour their own drink on their own time.  Incorporating a self-pour wall into your establishment will keep customers happy and your products fresh.  It allows customers to experience a new and exciting way of pouring beverages and will draw new people into your business.

The first step in choosing the proper beverage (or oil) to keg is deciding who your customers are and targeting their needs.  If you keg the right product, PourMyBeverage technology will do the rest by drawing in that selected target market and giving them an experience they will never forget. 

Beverages Self-serve tap tech education

What is Behind the Self Serve Beer Walls Revolution

Why are self-pour walls so popular?

Self-serve beer technology is revolutionary! Customers are raving about the newest, coolest, and most convenient way of pouring beverages. Not only do customers love it, but so do business owners. PourMyBeer technology helps companies increase profits, increase efficiency, reduce waste, decrease labor costs, and increase usable space.  

Let’s dive into why self-serve walls are so popular and what the hype is all about.

Why do consumers love self-pour technology? That’s an easy answer. The psychology of why self-pour technology is so popular is that it allows the customer to be in full control.

The Psychology behind self-pour Beer

 The technology has all the benefits customers hope to experience when dining in a restaurant or bar.

Give your wait staff a break and allow your customers to take charge. It will make your business more efficient and leave your customers happier than ever.

Self-pour Technology at Linq Casino

What do customers like?

Customers Love Variety

Everyone has different tastes and palates. When it comes to beer, some people prefer IPAs, others like Pilsners, some Stouts. The same goes for wine and cocktails. Along with different taste preferences, consumers also like to have the option to branch out and try something new! Drinking the same glass of wine every time you go out to eat gets boring. It’s hard to please everyone, but as the owner of a bar or restaurant, you want to get as close to pleasing everyone as possible. Having an extensive beer, wine, and cocktail list is a good solution, but can be expensive, less efficient, and result in higher waste.

PourMyBeer self-pour beverage walls enable restaurants to quickly rotate through drinks to keep everyone happy. Change drink options with the seasons to add a fun twist. This will attract new guests and keep your old guests coming back to see what new drinks your restaurant or bar is offering.

Customers Want to be in Control

When eating out, the alcohol bill can add up quickly. Customers will shy away from trying new or expensive alcoholic beverages with the fear they will not enjoy them. Putting control in the hands of the customers will give them the chance to experiment with different options without killing their bank account. PourMyBeer technology allows the customer to try several drinks without purchasing the full size, which lessens their fear of not liking the beverage. Also, they don’t have to look up every single beer in BA and Untappd anymore as it’s integrated on-screen for customer convenience.

Maybe your customer is not quite ready to leave yet and doesn’t want another full glass of wine, but wants something to sip on while enjoying their dessert. Self-pour beverage walls allow the customer to pour themselves their ideal amount. Without self-pour technology, the customer may have refrained from getting another glass, which would have caused lost profits for your restaurant. With this technology, both your customers and your business win.

Customers Don't Like to Wait

In a restaurant without PourMyBeer technology, customers can expect to wait 4-5 minutes to receive their beverage. Waiting for the server to take their order and put it in the computer, the bartender to make the drink, then the server to bring it back to the table is a long process that can be even longer when your restaurant or bar is busy. Self-pour beverage walls allow the customer to get their beverage on their own time, without any wait. 

Anything over 5 minutes would be considered bad customer service and would not look good for your establishment. Self-pour walls limit the possibility of slow service and free servers up to focus on other key customer service factors.

A tall glass with ice splashing into it

Customers Love Experience

Brewpubs and taprooms are the new, hot things. Consumers are leaning toward experiential dining locations and a self-serve beverage wall is the perfect way to give them a new experience. Consumers visited experiential locations “more often” in the last year than in previous years, and these numbers are projected to continue to grow. The majority of consumers would rather spend more money on an experience than purchasing an item. Give them the experience of pouring their own beverages – something that they won’t find at many other restaurants or bars around!  

Customers Can Integrate Social Media

Nearly 80% of the population is active on some form of social media. Give your customers something insta-worthy to take pictures of and post online. Generation Z’s are always looking for an “Instagramable” experience. Your establishment’s aesthetic and features are the extension of your brand that will drive customers to your doors. Your self-pour beverage wall is the perfect picture opportunity for customers to show off their fun night out on the town. Their posts will attract more customers, so let your customers do your marketing for you. Free advertising!

The Practical Benefits For Business Owners

 What’s better than happy customers and a successful business? Nothing! Self-pour beverage walls provide substantial benefits to business owners such as increased profits, reduced waste, insight into customer preferences, and expansion opportunities.

Self-pour technology maximizes flow rates because multiple customers can pour simultaneously. As a result, businesses with PourMyBeer technology can expect to see profits increase by 50%, overhead decreased by 20%, and waste reduced to less than 1%. The cost of labor for owners decreases significantly because the system increases efficiency 400-1000%. 

Beer, in particular, is typically the highest margin item on the menu. Since it is a large seller, this leaves an even greater opportunity for waste and lost profits. Waste on draft beer is around 20% per keg. That is ⅕ of the keg, and a whole lot of lost profits! This waste accounts for giveaways, over-pours, sampling, foam waste, selling less than poured, and having the wrong beers on draft.

How PMB saves you $142 per keg and solves these problems:

  • Uses real-time technology to display how many dollars in ounces you have poured.
  • A/C powered so there is no foam when customers pour.
  • Tracks which beers are most popular giving you insight into customer trends.
  • People pay for samples and every ounce is accounted for.
  • The point of purchase is at the tap, so there are no giveaways.

Not to mention, you will also maximize revenue by offering a larger variety and premium-priced offerings.

A standard keg of wine holds about 24 bottles, which averages out to 120 glasses. The cost of purchasing 24 bottles of wine is much higher than the cost of buying one keg. Since the price is cheaper per unit volume, you still have the same amount, but at a lower price. Also, the cost of storing and cooling hundreds of bottles is significantly higher. Kegs are built to maintain cool temperatures for a period of time. Kegging keeps drinks fresh for a longer time. Bottled wine spoils after it is opened, so choosing to keg your wine saves on the cost of those unfinished bottles.

With beer, kegging is the better option over bottles or cans because it keeps both light and oxygen out. Light and oxygen can change the flavor and make your beers spoil faster, so kegging your beer is the more economical route. Despite being more expensive up front, you will see much less waste, which will be cheaper for your bar or restaurant in the long-run. 

PourMyBeer self-pour beverage walls use an RFID microchip to activate the system. The customer will open a tab using their authorized RFID card and swipe it at the self-pour wall to begin pouring. 

This card not only activates the wall, but it also tracks customer information. PourMyBeer’s software tracks exactly how much is poured, so you, as a restaurant or bar owner, can get a better understanding of what your customers like. You can continue to repurchase the popular drinks and switch up the ones that aren’t getting as much love. This method also ensures customers cannot get over-poured. 

PourMyBeer self-serve walls allow for many expansion opportunities. You can expand your product line to appeal to more customers and rotate through drinks to ensure there is something for everyone. This will keep existing customers coming back and attract new ones with the excitement of new drinks

Self-pour walls also allow you to sell more products to existing customers. PourMyBeer’s technology brings in higher profits because customers don’t have to wait for their server to grab their drink. They can just go up and grab it themselves. The quicker customers get a drink, the quicker they’ll need a refill.


PourMyBeer taps will increase profits, reduce waste, decrease labor costs, increase usable space, and leave your customers very happy! Join the self-pour revolution and your restaurant or bar will be the hottest spot in town. For more information or if you’re interested in getting a self-serve wall for your establishment, reach out and we’ll help you get started!

Image of beverage taps in a row